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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2022
Marketing Review St.Gallen, Ausgabe 6/2022: Open Innovation & Crowdsourcing in Marketing
In: volume: 39, 2022, issue: 6,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
«Golden Crowd» – Engaging the Users That Deliver on Your Crowdsourcing Goals
In: volume: 39, 2022, issue: 6, p. 12-20
Bilgram, Volker
;
Hahn, Alexander
;
Füller, Johann
2022
Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation
In: volume: 39, 2022, issue: 6, p. 40-47
Clegg, Melanie
;
Hofstetter, Reto
;
Blohm, Ivo
;
Bravin, Marc
2022
AI-Assisted Searching Through Crowdsourced Solution Space
In: volume: 39, 2022, issue: 6, p. 30-38
Wahl, Julian
;
Füller, Johann
;
Hutter, Katja
2022
Rethinking Value Creation in Brick-and-Mortar Retailing
In: volume: 39, 2022, issue: 6, p. 56-65
Finken, David
;
Scheurer, Thomas
2022
B-to-B-Marketing ist Hochleistungsmarketing
In: volume: 39, 2022, issue: 6, p. 48-55
Holenstein, Anton
;
Böndel, Burkhard
;
Reinecke, Sven
;
Ceka, Meriton
2022
Believe the Hype? Herausforderungen und Herangehensweisen an das «Metaverse»
In: volume: 39, 2022, issue: 6, p. 66-72
Schögel, Marcus
;
Grellmann, Laura-Eve
;
Lienhard, Severin
;
Herhausen, Dennis
2022
Mensch oder Maschine: Wer behält die Vorherrschaft bei der Kreativität?
In: volume: 39, 2022, issue: 6, p. 6-11
Mall, Jonathan T.
;
Schakols, Felix
2022
Beware of Sore Losers! Crowdsourcing Might Have Backfiring Effects Among Participants
In: volume: 39, 2022, issue: 6, p. 22-28
Karpukhina, Tatiana
;
Schreier, Martin
;
Janiszewksi, Chris
;
Nishikawa, Hidehiko
Author
2
Füller, Johann
1
Bilgram, Volker
1
Blohm, Ivo
1
Bravin, Marc
1
Böndel, Burkhard
1
Ceka, Meriton
1
Clegg, Melanie
1
Finken, David
1
Grellmann, Laura-Eve
1
Hahn, Alexander
.
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2022