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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2022
Marketing Review St.Gallen, Ausgabe 2/2022: Privacy as Strategy?
In: volume: 39, 2022, issue: 2,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
B-to-B-Marketing ist Hochleistungsmarketing
In: volume: 39, 2022, issue: 6, p. 48-55
Holenstein, Anton
;
Böndel, Burkhard
;
Reinecke, Sven
;
Ceka, Meriton
2022
Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit
In: volume: 39, 2022, issue: 2, p. 20-27
Kutscher, Sarah
;
Kes, Isabelle
;
Eiting, Alexander
;
Anderl, Eva
2022
Cookieless Marketing
In: volume: 39, 2022, issue: 2, p. 28-34
Schellhorn, Jakob
;
Kerken, Markus
;
Tück, Benjamin
;
Schögel, Marcus
2022
Marketing Review St.Gallen, Ausgabe 1/2022: Pricing - Capturing Value
In: volume: 39, 2022, issue: 1,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
Believe the Hype? Herausforderungen und Herangehensweisen an das «Metaverse»
In: volume: 39, 2022, issue: 6, p. 66-72
Schögel, Marcus
;
Grellmann, Laura-Eve
;
Lienhard, Severin
;
Herhausen, Dennis
2022
Affordable Luxury Sport Cars in Germany – Investigating the Determinants of Customer Experience
In: volume: 39, 2022, issue: 5, p. 62-69
Schierle, Philipp
;
Ekinci, Yuksel
;
Schmäh, Marco
;
Weidemann, Christina
2022
Retail im Wandel – Vom Kaufhaus zur Omnichannel-Experience
In: volume: 39, 2022, issue: 5, p. 10-19
Leyser, Daniel E. F.
2022
Peer-Pricing - Ein integrativer Pricing-Ansatz in B-to-B-Märkten
In: volume: 39, 2022, issue: 3, p. 52-59
Roll, Oliver
;
Zenker, Paul
2022
Mensch oder Maschine: Wer behält die Vorherrschaft bei der Kreativität?
In: volume: 39, 2022, issue: 6, p. 6-11
Mall, Jonathan T.
;
Schakols, Felix
Author
3
Gotsch, Mauro Luis
3
Schögel, Marcus
2
Fuchs, Matthias
2
Füller, Johann
2
Gollnhofer, Johanna Franziska
2
Reinecke, Sven
2
Renner, Susanna
2
Schmäh, Marco
2
Spreer, Philipp
2
Weidemann, Christina
.
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54
2022
Journal - issue
9
Issue 1, Volume 39, 2022
9
Issue 2, Volume 39, 2022
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Issue 3, Volume 39, 2022
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Issue 4, Volume 39, 2022
9
Issue 5, Volume 39, 2022
9
Issue 6, Volume 39, 2022