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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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2023
Marketing Review St.Gallen, Ausgabe 5/2023: Contemporary Branding
Universität St. Gallen - Institut für Marketing und Customer Insight
2023
Lead-Scoring bei B-to-B-Unternehmen – Eine Bestandsaufnahme
Gebhardt, Marcel
2023
Social Media Influencers in Virtual Selling Tools: How Do Consumers Perceive the Influencer's Role in Fashion Hauls on Instagram, and How Do These Perceptions Affect Purchase Intentions?
Mahn, Luisa
2023
Return on Brand Investment – Taking a Data-driven Approach to Branding
Reichelt, Roman
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Nguyen, Minh Dang
;
Trachsel, Stephanie
;
Benner, Anna
2023
Das Erbe pflegen und ausbauen, ohne zu verstauben – Ein Interview mit Thomas P. Meier, Chief Executive Officer, Ricola
Meier, Thomas P.
;
Reinecke, Sven
;
Brockschmidt, Oliver
Author
22
Wortmann, Christoph
14
Schmutz, Iris
10
Reinecke, Sven
10
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
8
Kirn, Friedrich M.
8
Rudolph, Thomas
8
Schögel, Marcus
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Fuchs, Matthias
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Volume 39, 2022
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Volume 40, 2023