Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275910 
Year of Publication: 
2017
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 34 [Issue:] 3 [Year:] 2017 [Pages:] 20-29
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
When conducting foresight research on disruptive innovations, visualizations are a powerful tool to generate customer insights, communicate findings and buy-in internal stakeholders. This paper demonstrates the successful application of visualizations in a consumer-centric foresight study on the future of self-driving cars.
Document Type: 
Article

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