Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275934 
Year of Publication: 
2017
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 34 [Issue:] 5 [Year:] 2017 [Pages:] 10-17
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Digitization is going to radically change the retail landscape throughout all channels and industries. This paper gives an overview of technological developments and challenges of digitization. Based on ten theses, the authors discuss the influence of digitization on the retail landscape and derive managerial implications.
Document Type: 
Article

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