Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275938 
Year of Publication: 
2017
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 34 [Issue:] 5 [Year:] 2017 [Pages:] 40-47
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
While technology has disrupted retail industries such as electronics or apparel, it has just started to transform the healthcare market. This paper sheds light on the digital disruption in retailing with over-the-counter drugs in Switzerland, different customer segments purchasing non-prescription drugs, and technology-enabled health services.
Document Type: 
Article

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