Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275959 
Year of Publication: 
2018
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 35 [Issue:] 1 [Year:] 2018 [Pages:] 60-68
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
In recent years, the phenomena pop-up store has been spreading all over the world. Numerous reasons have compelled various companies from different industries to adopt this new retail format. Just as versatile are the strategic objectives and forms of appearances of pop-up stores. This article, therefore, aims to identify different pop-up store types and to categorize them according to their applicability.
Document Type: 
Article

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