Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276037 
Year of Publication: 
2019
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 36 [Issue:] 3 [Year:] 2019 [Pages:] 22-28
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Moscow is one of the top-listed global cosmopolitan capitals with a growing economy and a population of 13 million within the city and 17 million in the suburb areas. The growing requirements for effective transportation solutions in the digital era create a new demand for personified user-friendly services. The present article gives an overview of the history of mobility in Moscow, the existing concepts, and the challenges of a highly diverse customer base in the biggest city of Russia. The article also includes various scenarios for mobility in Moscow and possible best practices for other cities.
Document Type: 
Article

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