Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276092 
Year of Publication: 
2020
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 37 [Issue:] 3 [Year:] 2020 [Pages:] 70-77
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Any supermarket visit involves a series of consecutive product choices. These various product categories can prime memory associations. This paper studies how exposure to higher (pralines) vs. lower quality (chocolate bars) product categories drives interest and demand for a target chocolate product (duplo, Giotto).
Document Type: 
Article

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