Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276110 
Year of Publication: 
2020
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 37 [Issue:] 5 [Year:] 2020 [Pages:] 58-61
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Aspiring sales representatives sometimes get the advice to study Sun Tzu's book The Art of War. The connection with sales is easy to make. Strategy, battles, attack, defend, intelligence. The sales arsenal uses similar terminology. Sales is about winning over the other side, just like in war. It is not strange sales is still perceived in a bad daylight, in part fueled by popular culture in sales movies like Glengarry Glen Ross, Jerry Maguire and Boiler Room.
Document Type: 
Article

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