Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276150 
Year of Publication: 
2021
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 38 [Issue:] 4 [Year:] 2021 [Pages:] 32-39
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
In the emerging business of online lead generation, many conversational touchpoints have moved to the online space. These companies capture leads, sell them to partners, and often generate millions of revenue in the process. We abstract this novel digital business model in a framework, derive best practices and provide managerial recommendations.
Document Type: 
Article

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