Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276151 
Year of Publication: 
2021
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 38 [Issue:] 4 [Year:] 2021 [Pages:] 40-46
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Smart services offer the opportunity to permanently stay in touch with customers. The acceptance and adoption of these services depend on customers' individual characteristics and expectations regarding the service. This paper offers a practical categorization of consumers regarding their acceptance of and resistance to smart services in the automotive sector.
Document Type: 
Article

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