Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276161 
Year of Publication: 
2021
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 38 [Issue:] 5 [Year:] 2021 [Pages:] 60-68
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
There is rising concern among executives to align their strategy to the increasingly digital and connected business environment – what is termed the 'digital ecosystem'. This article offers a framework – the Ecosystem Growth and Collaboration (EGC) model – to understand and integrate digital ecosystem mechanisms into a corporate strategy. These growth and collaboration mechanisms form the basis to decide where, in which role, and how to play in the digital cosmos.
Document Type: 
Article

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