Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276189 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 3 [Year:] 2022 [Pages:] 30-37
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
The sharing economy has witnessed tremendous growth in a multitude of industries around the world. Little B2B sharing, however, can be observed in industry practice, although it provides attractive opportunities for SMEs. Findings from an applied research project suggest some prerequisites for SMEs that want to engage in sharing and offer several tools for implementation.
Document Type: 
Article

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