Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276207 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 5 [Year:] 2022 [Pages:] 62-69
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
This study investigates factors affecting the customer experience when buying affordable luxury sports cars in Germany. The findings contribute to the current knowledge by identifying differences between first-time and experienced buyers and mapping out two different customer experience journeys.
Document Type: 
Article

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