Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/286290 
Title (translated): 
Pricing strategy in the hotel industry
Year of Publication: 
2022
Citation: 
[Journal:] Revista de Métodos Cuantitativos para la Economía y la Empresa [ISSN:] 1886-516X [Volume:] 34 [Year:] 2022 [Pages:] 263-280
Publisher: 
Universidad Pablo de Olavide, Sevilla
Abstract (Translated): 
Determining the daily accommodation price that customers pay per night is essential for hotel managers. The price changes for different reasons: demand, competition price, prices for groups, holidays or days with a major event in the city, and customer satisfaction. In this research, we evaluate the influential variables in the price per room that is charged to the clients of a hotel in Madrid. Six-month information provided by the Melia Hotels International Company has been used. The results describe that an increase in BAR, competitor's price and individual-group rates increases the price while an event decreases it.
Subjects: 
price formation
hotel occupancy
BAR
ADR
Madrid
JEL: 
D40
L83
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-sa Logo
Document Type: 
Article

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