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Titel (übersetzt): 
Measurement of the influence of a sustainable value proposition in retail companies: Case: "multistores" in the Coquimbo Region - Chile
Erscheinungsjahr: 
2023
Quellenangabe: 
[Journal:] Revista de Métodos Cuantitativos para la Economía y la Empresa [ISSN:] 1886-516X [Volume:] 36 [Year:] 2023 [Pages:] 1-29
Verlag: 
Universidad Pablo de Olavide, Sevilla
Zusammenfassung (übersetzt): 
In the global context related to the social and environmental crisis, this article aims to carry out an analysis of the variables that influence the competitiveness of multi-store companies in the Coquimbo Region, Chile, based on the formulation and effective use of a sustainable value proposition. A causal model composed of seven hypotheses is presented, with six study variables: sustainable value proposition (socio-environmental), customer loyalty, value co-creation, sustainable innovation, eco- efficiency and business competitiveness. The target population, through a representative sample of 383 people, are the consumers of the main regional retail stores. For the contrast of the proposed model, the method of structural equations is used, through Partial Least Squares (PLS). It is determined that the hypotheses raised are accepted and that the factors indicated explain the variance of business competitiveness by 89.9 %.
Schlagwörter: 
Business competitiveness
sustainable value proposition
customer loyalty
value co
creation
sustainable innovation
eco
efficiency
JEL: 
C12
M14
O35
Q56
Persistent Identifier der Erstveröffentlichung: 
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