Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/287259 
Year of Publication: 
2021
Citation: 
[Journal:] Review of Managerial Science [ISSN:] 1863-6691 [Volume:] 16 [Issue:] 5 [Publisher:] Springer [Place:] Berlin, Heidelberg [Year:] 2021 [Pages:] 1335-1364
Publisher: 
Springer, Berlin, Heidelberg
Abstract: 
Shrinking meat intake levels and simultaneously increasing consumption of plant-based products among consumers suggest that consumers' dietary behavior implies the purchase of plant-based food substitutes. We contribute to the literature by investigating the most important determinants of consumers' dietary behavior and attitude towards plant-based food substitutes and whether consumers' dietary behavior is of relevance for the attitude towards plant-based food substitutes. Data of 1,363 consumers was used for structural equation modeling as well as necessary condition analysis. Consumers' dietary behavior is found to play only a minor role in attitude formation towards plant-based food substitutes. Dietary behavior is primarily influenced by animal welfare concerns. We did not find environmental concerns, consumers' perceived effectiveness, and health consciousness to influence dietary behavior. However, as consumers associate a high standard of animal welfare with healthiness and food safety, following a plant-based diet due to animal welfare concerns might be an altruistic pretext for health consciousness as an egoistic motive.
Subjects: 
Dietary behavior
Structural equation modeling
Necessary condition analysis
Plant-based food substitutes
Health
Environmental concerns
Animal welfare
JEL: 
M10
M30
O30
Q01
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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