Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/287619 
Erscheinungsjahr: 
2021
Quellenangabe: 
[Journal:] Corporate Reputation Review [ISSN:] 1479-1889 [Volume:] 25 [Issue:] 3 [Publisher:] Palgrave Macmillan UK [Place:] London [Year:] 2021 [Pages:] 198-211
Verlag: 
Palgrave Macmillan UK, London
Zusammenfassung: 
Purpose-Led Companies do not exclusively pursue profit-oriented goals, but also orient their actions towards a "higher" purpose. One example of this can be found in contributing to the achievement of social objectives. So far, only a few empirical studies analyze the opportunities and challenges associated with this approach. Accordingly, the present paper examines this approach by means of expert interviews in nine companies. The interview partners evidently believe that, by means of purpose-oriented management, their companies achieve both better financial performance and improved reputation, as well as increased employee motivation. Nevertheless, problems are also identified, in particular the possible trade-offs with profit targets, as well as conflicts due to contradictory stakeholder requirements.
Schlagwörter: 
Purpose-Led Company
Beyond profit
Corporate purpose
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Dokumentart: 
Article
Dokumentversion: 
Published Version

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