Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/287840 
Year of Publication: 
2022
Citation: 
[Journal:] Journal of the Royal Statistical Society: Series A (Statistics in Society) [ISSN:] 1467-985X [Volume:] 185 [Publisher:] Wiley [Place:] Hoboken, NJ [Year:] 2022 [Pages:] S387-S407
Publisher: 
Wiley, Hoboken, NJ
Abstract: 
Combining surveys and digital trace data can enhance the analytic potential of both data types. We present two studies that examine factors influencing data sharing behaviour of survey respondents for different types of digital trace data: Facebook, Twitter, Spotify and health app data. Across those data types, we compared the relative impact of four factors on data sharing: data sharing method, respondent characteristics, sample composition and incentives. The results show that data sharing rates differ substantially across data types. Two particularly important factors predicting data sharing behaviour are the incentive size and data sharing method, which are both directly related to task difficulty and respondent burden. In sum, the paper reveals systematic variation in the willingness to share additional data which need to be considered in research designs linking surveys and digital traces.
Subjects: 
consent
data donation
data linkage
data sharing rates
incentives
social network sites
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article
Document Version: 
Published Version

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