Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/288219 
Year of Publication: 
2023
Citation: 
[Journal:] Nonprofit Management and Leadership [ISSN:] 1542-7854 [Volume:] 34 [Issue:] 2 [Publisher:] Wiley Periodicals, Inc. [Place:] Hoboken, USA [Year:] 2023 [Pages:] 241-265
Publisher: 
Wiley Periodicals, Inc., Hoboken, USA
Abstract: 
Drawing on previous conceptualizations of inspiration and the motivational theory of role modeling, this study reports on the development and testing of a donor inspiration framework in a peer‐to‐peer giving context. This framework proposes that individuals become inspired by a source, most likely peer fundraisers, to donate for a particular social cause. Based on observable donor data (N = 8697) that were scraped from the platform of a large peer‐to‐peer fundraising campaign, the results confirm that donor inspiration is a driver of donation behavior. The authors find that the peer fundraisers, the social cause, or a combination can function as the source of inspiration. The findings offer an initial conceptualization for donor inspiration, with concrete implications on donor recruiting strategies, and the design and implementation of peer‐to‐peer campaigns.
Subjects: 
donor inspiration
fundraiser
motivational theory of role modeling
peer‐to‐peer giving
web scraping
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article
Document Version: 
Published Version

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.