Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/288366 
Erscheinungsjahr: 
2020
Quellenangabe: 
[Journal:] Information Systems Frontiers [ISSN:] 1572-9419 [Volume:] 23 [Issue:] 5 [Publisher:] Springer US [Place:] New York, NY [Year:] 2020 [Pages:] 1097-1113
Verlag: 
Springer US, New York, NY
Zusammenfassung: 
Social media has become an important channel of communication in emergency and disaster management. Emergency Management Agencies can distribute helpful and important information to the general public and also gather information to enrich their management efforts. This, however, remains challenging since several communication-related barriers occur. This study investigates how the concept of Nudging, a form of behaviour adjustment, can be applied to address these barriers. A Systematic Literature Review and qualitative social media data analysis methods were applied to explore the potential of digital nudges on social media. Twelve forms of digital nudges could be identified in the data that influenced the visibility of the messages they occurred in. The results suggest that Digital Nudging on Social Media is a promising approach to use in emergency and disaster communication.
Schlagwörter: 
Digital nudging
Social media
Disaster communication
Emergency management
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Dokumentart: 
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Published Version

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