Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/288391 
Authors: 
Year of Publication: 
2022
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 9 [Issue:] 1 [Article No.:] 2036309 [Year:] 2022 [Pages:] 1-18
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
This study examines the factors affecting users' adoption of the smartphone as an innovative device. Prior studies on the acceptance of smartphones have primarily focused on the impact of the technological benefits and characteristics. In this study, the author propose an integrated model of smartphone adoption that incorporates product benefit, technological capabilities, perceived product innovativeness, attitude for product, consumption pattern, word of mouth and advertising into the technology acceptance model in China and USA. The author used a structural equation model (SEM) which was empirically evaluated by using survey data collected from 3000 respondents with demographics to explore their perception and attitudes toward smartphone adoption intention. The results show that product benefit, technological capabilities, consumption pattern change and WOM have all positive effect on the perception of innovativeness. Attitude toward a product turned out to play mediating role between perceived innovativeness and intention of adoption. That is very valuable implication for manufacturers to prepare a marketing and to win bigger market share.
Subjects: 
innovation
PLS
SEM
smartphone adoption
technology acceptance mode
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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