Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/293929 
Year of Publication: 
2022
Citation: 
[Journal:] Credit and Capital Markets – Kredit und Kapital [ISSN:] 2199-1235 [Volume:] 55 [Issue:] 1 [Year:] 2022 [Pages:] 99-119
Publisher: 
Duncker & Humblot, Berlin
Abstract: 
The area of online investing is reshaping the financial industry through the emergence of numerous new providers with innovative concepts. This has led to new challenges for customers, such as how to assess the reliability and trustworthiness of the new providers and their offers. This empirical-experimental study has investigated the effectiveness of signaling strategies in offers for digital service innovations. The results could furnish useful input for the market strategies of the providers of innovative services. At the same time, the study serves to test theory; it can be shown that several of the usual assumptions made in the information economic based signaling theory do not apply in all cases. It is also shown that signals used by real financial service providers in the Internet are, in part, of very limited effectiveness.
Subjects: 
Digital Finance
FinTech
Robo Advice
Online Investing
Signaling Strategies
Market Signals
Information Economics
JEL: 
D10
D82
G41
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article

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