Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/294052 
Year of Publication: 
2021
Citation: 
[Journal:] European Research on Management and Business Economics (ERMBE) [ISSN:] 2444-8834 [Volume:] 27 [Issue:] 1 [Article No.:] 100134 [Year:] 2021 [Pages:] 1-11
Publisher: 
Elsevier, Amsterdam
Abstract: 
The environmental, economic, and social impact of food value chains have attracted the attention ofa wide range of stakeholders. However, only a few studies have focused on sustainability in the foodindustry in terms of social responsibility from a developing country perspective. Indeed, existing analysishas not adequately addressed the role of social responsibility on consumers' preferences and purchasingdecision. This paper intends to shed light on this nexus through qualitative research relying on in-depthinterviews with decision-makers along the food value chain. Results suggest that consumers are sensitiveto social abuse practices, but they face difficulties to access information in order to inform their decisions.Therefore, a higher investment in transparency instead of certifications is recommendable, as sometimescompanies could be considered greenwashing. In this regard a number of opinion leaders, includingretailers and wholesalers, unions, media, and governments, can play a key role to enhance awarenessthrough information flows.
Subjects: 
Sustainability
Food value chain
Social responsibility
Consumers purchasing decisions
JEL: 
M10
M14
M31
Q01
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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