Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/294351 
Year of Publication: 
2023
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 10 [Issue:] 1 [Article No.:] 2194119 [Year:] 2023 [Pages:] 1-17
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
This study investigates the strategic effects of innovation norms-opportunity awareness and creative environment-to execute better innovative energy use and obtain better hotel performance during the COVID-19 outbreak. This exploration may shed light on the coping mechanism of hospitality business under the perspective of Resource-based Views. This study designed a survey, under the quantitative approach, to hotel managers in Makassar, Indonesia, resulting in a 204-response rate. The data was analyzed using the partial-least-square structural-equation modeling (PLS-SEM). The findings confirm the acceptance of all proposed hypotheses. Innovative norms-opportunity awareness and creative environment-are the foundation of executing energy-saving use in the organization. Finally, it mediates the relationship between innovation norms and hotel performance. This finding indicates the importance of green-innovative resources to mitigate the negative consequences of economic turbulence.
Subjects: 
Covid-19
Energy Use
Hotel Performance
innovation
Strategy
JEL: 
L25
P18
P28
Z32
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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