Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/294457 
Year of Publication: 
2023
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 10 [Issue:] 2 [Article No.:] 2215085 [Year:] 2023 [Pages:] 1-18
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
This paper aims to investigate empirically the impact of corporate social responsibility (CSR) on firm performance (FP) with the maritime transportation industry of Vietnam as a case study. To evaluate the research model, this study surveyed 145 shipping companies (SCs) across Vietnam, and adopted a structural equation modeling (SEM) to test the proposed hypotheses. It is found: (1) CSR measures significantly directly affect FP and indirectly influence through customer loyalty (CL), (2) CSR initiatives improve customer satisfaction (SAT), and CL. Based on empirical results, this research suggests some management recommendations for SCs to improve their CSR initiatives and, in turn, boost their performance.
Subjects: 
corporate social responsibility
customer loyalty
firm performance
maritime transportation
SEM
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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