Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/294609 
Year of Publication: 
2023
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 10 [Issue:] 3 [Article No.:] 2253616 [Year:] 2023 [Pages:] 1-15
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social sustainability awareness, altruism, health consciousness, and consumers' green consumption behaviour. A quantitative analysis based on a dataset of 586 customers was performed to test the hypotheses with SmartPLS 3.3.3. The results of the PLS-SEM model indicated as follows: (1) Awareness of the sustainable environment enhances customers' altruism; (2) Altruism has a positive effect on customers' intention, loyalty, and green brand evangelism; (3) Health consciousness has a positive effect on attitude but has no effect on green purchase intention; (4) Green purchase intention has a positive effect on loyalty and green brand evangelism; (5) However, green brand loyalty is not a factor that influences green brand evangelism, which is a significant finding. Furthermore, another research finding also highlights the importance of altruism in utilizing green products.
Subjects: 
environment sustainability awareness
green brand evangelism
green brand loyalty
green purchase intention
health consciousness
social sustainability awareness
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.