Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/295038 
Authors: 
Year of Publication: 
2023
Citation: 
[Journal:] Junior Management Science (JUMS) [ISSN:] 2942-1861 [Volume:] 8 [Issue:] 2 [Year:] 2023 [Pages:] 312-332
Publisher: 
Junior Management Science e. V., Planegg
Abstract: 
Entrepreneurship is growing, and thereby applicants are more often presented with the opportunity to work in a start-up. Simultaneously, a lack of gender diversity in start-up leadership has been reported, and gender stereotyping has manifested itself in the entrepreneurial world. These developments motivate further studies on how potential applicants are attracted to start-ups. In this study, I examine the effect that the entrepreneur's gender and gendered start-up field has on potential applicants' organizational attraction to the company. The present study investigates four fabricated start-ups: 1. Male founder of a technology start-up, 2. Male founder of a sustainable start up, 3. Female founder of a technology start-up, and 4. Female founder of a sustainable start up, where participants are randomly selected to reveal through an online experiment their intent to pursue the start-up. Data from 246 prospective graduates, graduates, and young professionals indicates that the start-up field is more valuable when considering one's organizational attraction to a company than the entrepreneur's gender. Unforeseeably, both the female and male participants preferred a sustainable context start-up, but with varying founder gender preferences.
Subjects: 
Entrepreneurship
Gender stereotypes
Applicant recruitment
Organizational attraction
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article
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