Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/297277 
Erscheinungsjahr: 
2023
Schriftenreihe/Nr.: 
IFN Working Paper No. 1481
Verlag: 
Research Institute of Industrial Economics (IFN), Stockholm
Zusammenfassung: 
We study commercialization of personal data through personalized advertising by a content platform. Content consumption generates productive data about consumer preferences. The firm invests in artificial intelligence (AI) to improve analytical power and in quality to stimulate content consumption. The profit-maximizing tariff is zero if productive data are highly valuable. Subsidization of usage would generate nonproductive data and be unprofitable. Data provision is efficient when users pay entirely with personal data because then content consumption optimally trades off improvements in user experience against losses in privacy rent. Still, privacy protection is inefficient because of distorted incentives to invest in AI.
Schlagwörter: 
Artificial intelligence
Content platform
Personalized advertising
Privacy
Quality
JEL: 
D82
L12
L15
L81
M37
Dokumentart: 
Working Paper

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