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Erscheinungsjahr: 
2020
Quellenangabe: 
[Journal:] Contemporary Economics [ISSN:] 2300-8814 [Volume:] 14 [Issue:] 4 [Year:] 2020 [Pages:] 428-443
Verlag: 
University of Finance and Management in Warsaw, Faculty of Management and Finance, Warsaw
Zusammenfassung: 
The study examines the relationship between brand image, brand reputation, brand goodwill, and sustainable firm performance (FP). The purpose was to examine the psychological effect of brand image and brand reputation on sustainable FP of Indonesian logistics companies. This was achieved using primary data collected through questionnaires. 500 questionnaires were distributed, and 270 valid responses were used for data analysis, which used Smart PLS for that purpose logistics companies logistics companies. Results of the study highlighted that brand image and brand reputation has significant psychological effect on sustainable FP of logistics companies. Any change in the brand image and brand reputation has significant psychological effect which has contribution to decrease or increase the sustainable FP. Moreover, goodwill also has important role in sustainable FP. Both brand image and brand reputation effect on brand goodwill and finally, brand goodwill influences the sustainable FP.
Schlagwörter: 
Brand image
brand reputation
sustainable firm performance
brand goodwill
psychological effect
JEL: 
D91
L25
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