Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/297681 
Autor:innen: 
Erscheinungsjahr: 
2022
Quellenangabe: 
[Journal:] International Journal of Corporate Social Responsibility (JCSR) [ISSN:] 2366-0074 [Volume:] 7 [Issue:] 1 [Article No.:] 1 [Year:] 2022 [Pages:] 1-10
Verlag: 
Springer, Heidelberg
Zusammenfassung: 
Because of COVID-19 in the world, enterprises and consumers pay more and more attention to environmental protection, food safety and health issues. The purpose of this paper is to take China's food company as an example to study the impact of CSR on customer loyalty, mediating effects of company image and customer satisfaction, and moderating effects of COVID-19. The result shows that during COVID-19, company image and customer satisfaction have significant mediating effects, and COVID-19 positively moderate the impact of CSR on customer satisfaction.
Schlagwörter: 
CSR
Customer loyalty
COVID-19
Moderating effects
Persistent Identifier der Erstveröffentlichung: 
Creative-Commons-Lizenz: 
cc-by Logo
Dokumentart: 
Article

Datei(en):
Datei
Größe
841.38 kB





Publikationen in EconStor sind urheberrechtlich geschützt.