Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/299748 
Year of Publication: 
2019
Series/Report no.: 
ESCP Europe Working Paper No. 69
Publisher: 
ESCP Europe Wirtschaftshochschule Berlin, Berlin
Abstract: 
E-commerce has grown considerably in recent decades and has had a disruptive impact on the retail industry. In this context, Amazon, one of the major players in (online) retailing and beyond, has been able to expand its business activities continuously in many countries. The present case study sheds light on the internationalization of Amazon, with a particular focus on the company's acquisitions. The study illustrates that Amazon's acquisitions over the last decades had two major objectives. First, acquisitions helped Amazon enter new markets and strengthen its presence in specific regions. Second, taking over other companies allowed Amazon to broaden its activities, for instance, by expanding the product portfolio, improving customer service, gaining additional knowledge and expertise or by opening up new business areas.
Subjects: 
Acquisition
Amazon
Case Study
Diversification
E-Commerce
Infrastructure
International Expansion
Internationalization
Internet
Logistics
Market Entry
Online
Platform
Product Innovation
Retailing
Technology
United Arab Emirates
Web Services
Creative Commons License: 
cc-by-nd Logo
Document Type: 
Working Paper

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