Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/299824 
Year of Publication: 
2023
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 40 [Issue:] 4 [Year:] 2023 [Pages:] 12-20
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
The study examines the experiences of 20 households adapting their mobility behaviour with the goal of lower-emission mobility over four months, using, e.g., shared mobility products. The results of 13 targeted interventions are described and combined into three key perspectives that need to be considered when developing lower-emission future mobility products.
Document Type: 
Article

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