Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/299829 
Authors: 
Year of Publication: 
2023
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 40 [Issue:] 4 [Year:] 2023 [Pages:] 57-64
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Even though mobile apps are becoming more important in the marketing mix, not much research has been done on what makes people decide to use an app or not. This paper presents a new valuebased technology adoption model and investigates whether the perceived value of a mobility app influences the user's intention to continue using the service.
Document Type: 
Article

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