Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/299830 
Year of Publication: 
2023
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 40 [Issue:] 4 [Year:] 2023 [Pages:] 66-73
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Digital markets are based on other mechanisms than classic markets. Due diligence analyses the present position and future potential of a business. This research aims to develop a conceptual framework of relevant dimensions that encompasses digital due diligence. Haniel's acquisition of the startup Emma is used to illustrate the practical application of this framework.
Document Type: 
Article

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