Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/299941 
Erscheinungsjahr: 
2024
Schriftenreihe/Nr.: 
IZA Discussion Papers No. 17013
Verlag: 
Institute of Labor Economics (IZA), Bonn
Zusammenfassung: 
Tackling environmental pollution requires a permanent change in regular, repeated behavior of households. Bringing about change in such behavior may require interventions that are not limited to a single point in time, yet little evidence exists on how frequently we need to target households to initiate behavioral change and to form new habits in regular pro-environmental behavior. To fill this gap, we investigate the impact of mobile text reminders on households' recycling behavior in urban Peru, by randomly varying the frequency of reminders over a nine-week treatment period. We find that reminders increase both the likelihood that households start to recycle, and the frequency of recycling among households that already recycled before the intervention. The effects are stronger if reminders are repeated over a longer period. Our findings suggest that low-cost mobile text reminders can support repeated pro-environmental behavior, and that some repetition may be needed to maximize their effectiveness.
Schlagwörter: 
recycling
habit formation
limited attention
reminders
Peru
JEL: 
C93
D83
D90
D91
Q53
Q58
Dokumentart: 
Working Paper

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