Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/300239 
Year of Publication: 
2024
Series/Report no.: 
IU Discussion Papers - Business & Management No. 8 (Juni 2024)
Publisher: 
IU Internationale Hochschule, Erfurt
Abstract: 
Europe and the EU are not the same thing. But they are often used as synonyms. Why? Are people not aware of the difference? Is it because of European identity? One possibility is that the synonymy lies in the connection between European identity and the positive image of the EU. It is indirectly assumed that the greater the correlation between European identity and the positive image of the EU, the greater the synonymy between Europe and the EU. The idea is that if you feel European, you have an image of Europe, which should be positive from a psychological point of view. If Europe is used as a synonym, then the European sense of identity results in a positive image of the EU. To this end, it will be explained how Europe can be defined. Then we will explain the EU to the reader. This paper attempts to examine and fill a scientific gap on this topic by means of the comparison of data with results of adapted quantitative surveys. From 2019 and 2023, these surveys have been conducted in all mentioned regions. They are analysed by descriptive statistics. Correlation between European Identity and positive Image of the EU is calculated and interpreted. The paper concludes with a Conclusion, the bibliography and an annex. The latter includes the data and translation of the questions and their answer options into the regional languages.
Subjects: 
Synonymy
Concepts of Europe
European Scope
European Union
Image of the EU
Document Type: 
Working Paper

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