Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/300532 
Erscheinungsjahr: 
2024
Quellenangabe: 
[Conference:] R&D Management Conference 2024, June 17-19, 2024, Stockholm, Sweden, organized by the KTH Royal Institute of Technology [Year:] 2024
Verlag: 
Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung, München
Zusammenfassung: 
Megatrends such as sustainability force companies to adjust their business models or even to create entirely new ones. However, many companies struggle to do so be-cause of multiple reasons such as lacking creativity and capacity. The advent of Generative AI tools such as ChatGPT can help to overcome this challenge. In this paper, it was analyzed if and how Generative AI can be used to develop innovative business models and whether the results are of the same quality as compared to the ones from human origin.
Schlagwörter: 
Business model innovation
Sustainability
Generative artificial intelligence
DOI der veröffentlichten Version: 
Creative-Commons-Lizenz: 
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Dokumentart: 
Conference Paper
Dokumentversion: 
Manuscript Version (Preprint)
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