Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/300532 
Year of Publication: 
2024
Citation: 
[Conference:] R&D Management Conference 2024, June 17-19, 2024, Stockholm, Sweden, organized by the KTH Royal Institute of Technology [Year:] 2024
Publisher: 
Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung, München
Abstract: 
Megatrends such as sustainability force companies to adjust their business models or even to create entirely new ones. However, many companies struggle to do so be-cause of multiple reasons such as lacking creativity and capacity. The advent of Generative AI tools such as ChatGPT can help to overcome this challenge. In this paper, it was analyzed if and how Generative AI can be used to develop innovative business models and whether the results are of the same quality as compared to the ones from human origin.
Subjects: 
Business model innovation
Sustainability
Generative artificial intelligence
Published Version’s DOI: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Conference Paper
Document Version: 
Manuscript Version (Preprint)
Appears in Collections:

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.