Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/301901 
Year of Publication: 
2023
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 40 [Issue:] 5 [Year:] 2023 [Pages:] 20-27
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
The Credit Suisse 2022 brand refresh took a data-driven approach, combining classic inside-out analysis with customer and brand research and adding layers of implicit and predictive testing using the latest technologies. The new brand positioning and design drove KPIs and generated a positive return on brand investment, proving that brands can drive business.
Document Type: 
Article

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