Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/302469 
Year of Publication: 
2024
Series/Report no.: 
24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024
Publisher: 
International Telecommunications Society (ITS), Calgary
Abstract: 
We analyzed unique panel data from NBTC to uncover Thai consumers' preference toward Over-the-top (OTT) communication service and traditional voice call in the post-Covid-19 period. Employing a dynamic panel model, we estimate the demand relationship between telecommunication services. We found that Thai consumers perceive traditional voice call and OTT communication as separate services. Moreover, they remained unchanged from pre-pandemic time. Traditional voice call service is likely used to return incoming traditional voice call. This helps the regulators in defining market around OTT communication service and traditional voice call service.
Subjects: 
OTT communications
Substitution
Traditional voice calls
Dynamic panel model
Thailand
Document Type: 
Conference Paper

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