Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/302472 
Year of Publication: 
2024
Series/Report no.: 
24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024
Publisher: 
International Telecommunications Society (ITS), Calgary
Abstract: 
Considering that privacy concerns could affect users' privacy behavior as an antecedent, it is important to investigate the impact of strengthened personal data protection regulation on users' privacy concerns. However, there exists mixed views that the personal data protection regulation has a positive or negative effect on users' privacy concerns by increasing privacy awareness and trustworthiness, respectively. We propose the approach using smartphone platform-level privacy regulation as a proxy for national-level personal data protection regulation to overcome the difficulty of setting up treatment and control groups for implementing dynamic Difference-in-Difference analysis. The result showed that introducing personal data protection regulation has a positive effect on users' privacy concerns in the short term; however, the positive effect could be diluted over time.
Subjects: 
Personal Data
Online Platform
Regulation
Privacy Concern
App Tracking Transparency
Document Type: 
Conference Paper

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