Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/302489 
Year of Publication: 
2024
Series/Report no.: 
24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024
Publisher: 
International Telecommunications Society (ITS), Calgary
Subjects: 
OTT
parasocial relationship
national image
visit intention
telepresence
celebrity involvement
Document Type: 
Conference Paper

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