Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/302501 
Year of Publication: 
2024
Series/Report no.: 
24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024
Publisher: 
International Telecommunications Society (ITS), Calgary
Abstract: 
Digitalization is widely recognized as a pivotal force influencing the evolution of the business world and societies at large (Cortellazzo et al., 2019). Media platforms have entered foreign markets to grab new opportunities, especially for geographic and product expansion in the global market. Over-the-top (OTT) platforms focus on global expansion into diverse regions, aiming for platform expansion in the global market. Many established competitors have led to many OTT platforms including Netflix expanding internationally (Deloitte, 2018). For instance, Paramount planned to commission 150 original international programs for Paramount Plus streaming services by 2025, while Disney Plus has expanded its services in the international regions (FICDC, 2022). OTT platforms have become the main distribution and consumption channel for digital content by global users.
Subjects: 
Over-the-top (OTT) platforms
Internationalization strategies
AHP analysis
Document Type: 
Conference Paper

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