Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/302931 
Year of Publication: 
2016
Citation: 
[Journal:] Agora International Journal of Economical Sciences (AIJES) [ISSN:] 2067-7669 [Volume:] 10 [Year:] 2016 [Pages:] 41-44
Publisher: 
Agora University Press, Oradea, Romania
Abstract: 
The paper describes the types of purchase behavior of consumers and the stages of decision made by the purchasing of the consumer, the approach in which the personal factors can affect the decision made by the purchasing of the consumer, the psychological factors which can affect the decision made by the purchasing of the consumer, the examination of the social factors that influence the decision made by the purchasing of the consumer and why  is it so important that marketing has to understand consumer purchasing behavior.
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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