Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/302940 
Year of Publication: 
2018
Citation: 
[Journal:] Agora International Journal of Economical Sciences (AIJES) [ISSN:] 2067-7669 [Volume:] 12 [Year:] 2018 [Pages:] 1-6
Publisher: 
Agora University Press, Oradea, Romania
Abstract: 
The purpose of this paper is to identify the implications of strategic innovation in entrepreneurial marketing. This article aims to define and analyze concepts such as: entrepreneurship, entrepreneurial marketing, innovation, innovation management. We will also present the priorities in the reconceptualization of marketing, we will discover the approach of strategic innovation, strategic thinking in marketing and the issue of strategic thinking.
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.