Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/302962 
Year of Publication: 
2023
Citation: 
[Journal:] Agora International Journal of Economical Sciences (AIJES) [ISSN:] 2067-7669 [Volume:] 17 [Issue:] 1 [Year:] 2023 [Pages:] 31-38
Publisher: 
Agora University Press, Oradea, Romania
Abstract: 
In today's digitalized world, where internet and social media undoubtedly have a massive impact on our daily lives (including our buying decisions), it becomes indispensable for any manager or entrepreneur to be well aware about the influence of online marketing (also known as digital marketing) on consumer behaviour, so as to make the most profitable business decisions that are in their best interests. This study is an evaluation of some recently published articles and reports that tell about consumers in digital and social media settings. To write this article, a literature review is conducted and an attempt is made to highlight all the noteworthy ideas. In the end, the paper concludes traditional marketing is at the verge of disappearing as the marketers have found a better and more efficient way to reach the target audience.
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.