Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/306306 
Year of Publication: 
2023
Citation: 
[Journal:] Electronic Commerce Research [ISSN:] 1572-9362 [Publisher:] Springer US [Place:] New York, NY [Year:] 2023 [Pages:] 1-21
Publisher: 
Springer US, New York, NY
Abstract: 
The present empirical study is the first research to examine how the price tolerance of online buyers correlates with price comparison website (PCW) usage and customer relationship status (CRS). Longitudinal sales data of power tools and household appliances in 8,097 transactions from a German online shop and scraped PCW price data over a 6-months period in 2021 are used for the analysis. Consumer demand falls on average by around 80% per less favorable PCW rank. In addition, PCW (new) customers show significantly less price tolerance than organic (existing) customers. A small but significant interaction effect induces that the correlation of CRS and price tolerance is stronger for organic than for PCW customers.
Subjects: 
Customer relationship
E-commerce
Online retailing
Price comparison websites
Price tolerance
Repeat purchase behavior
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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