Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/312042 
Year of Publication: 
2024
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 41 [Issue:] 2 [Year:] 2024 [Pages:] 66-73
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
In the current market landscape, charging convenience is critical for EV drivers. They pay little attention to price and show low loyalty to any provider. Additionally, there are distinct segments of EV drivers. For example, one segment relies on public charging for long trips only, while another segment depends on it exclusively for everyday use. Providers need to consider such diverse needs and offer tailored services to effectively capture market share in today's and tomorrow's market.
Document Type: 
Article

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